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BRP Announces $300 Million Investment In Electric Vehicles

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BRP, the makers of Can-Am, Rotax, Sea-Doo, and other powersports brands, announced its intentions to invest in a new electric vehicle development center and the production of new electric vehicles across all existing brands by the end of 2026. 

BRP isn’t providing a ton of details other than they’ll have an electric vehicle in production for every product line in the next five years, with the first expected by the end of 2023. 

“We have always said electrification was not a question of ‘if’ but a question of ‘when’. Today, we’re very excited to unveil more details of our plan to deliver market-shaping products that will enhance the consumer experience by offering new electric options,” said José Boisjoli, President and CEO of BRP. 

Considering the fact that BRP currently produces more watercraft than anything else (jet skis, pontoon boats, fishing boats, and outboard motors), that’s still quite the advancement for EVs in general. 

The company has stated they’ll be focusing on their “Rotax modular electric powerpack” technology, which will include everything from chargers, battery packs, inverters, and high-performance electric motors themselves.

This isn’t BRPs first move into the electric powersports market though. Many of you remember mourning the loss of Alta motors and their incredible electric dual sport motorcycles back in 2019. BRP purchased Alta’s assets, both physical and intellectual, shortly after the company announced they were ceasing all operations for the foreseeable future. So far all they’ve managed to produce since that acquisition is an electric-powered go-cart, but the company started teasing EVs back in late 2019 that have resurfaced with their latest announcement. 

Most notably are the electric Sea-Doo jetski and Can-Am Ryker three wheeler. 

So far there’s no word on whether the original CT2 concept motorcycle is planned for production, but considering BRP’s current lack of involvement in the two-wheeled market, we don’t expect it to be a priority.

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